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GENE SIMMONS: 'I Know How To Make Things Happen'

December 16, 2008

A three-minute video report from Rhonda Nye of Citytv.com's "City Scene" on KISS bassist/vocalist Gene Simmons' recent visit to Edmonton, Alberta, Canada to unearth more talent that will be signed to his new record label can be viewed below. Nye talks to two bands that were handpicked to play for him — Red Deer's SOUL SIDE IN and Edmonton's TURN IT UP.

Simmons is reportedly relaunching his dormant Canadian label, Simmons Records, in a joint venture with Magna car parts heiress Belinda Stronach and Universal Music Canada. Simmons told the Toronto Star: "I have a new business model that will get Canadian bands out on tour, onto television and into the world's mainstream. The idea is to have the bands we sign develop a strong Canadian identity first in Canada, then move them onto the world stage. For years, the only way Canadian acts could make it was to go to the States and more or less become an American band. In the new music marketing age, that doesn't have to happen." He added: "Canadian labels have been trying to do something like this for years. What's different this time is me. I know how to make things happen."

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